Come to The Perfect 7&7 for an unforgettable experience with our signature drink, the classic 7&7! Made with Seagram’s® Seven Crown and fresh-squeezed lemon lime soda, it’s sure to please everyone.
The Perfect 7&7: The Classic Contemporary Cocktail, Drinks & More!
The 7&7 is one of the most popular and classic contemporary cocktails. It stands out for its simple yet delicious combination of Seagram’s® Seven Crown whiskey and fresh-squeezed lemon lime soda.
The 7&7 is a simple and popular highball cocktail that consists of Seagram’s Seven Crown Whiskey (a blended American whiskey) and 7-Up, a lemon-lime flavored soda. The name “7&7” is derived from the two main ingredients used in the drink: Seagram’s Seven Crown and 7-Up.
The history of the 7&7 can be traced back to the 1970s, when it gained popularity in the United States, particularly among younger drinkers, due to its easy-to-remember name and simple recipe. The combination of Seagram’s Seven Crown whiskey, which was widely available and affordable, and 7-Up, a popular soda at the time, made the 7&7 an approachable and refreshing option for those new to whiskey or seeking a light, casual drink.
The 7&7’s popularity continued into the 1980s, where it became a staple at bars and social gatherings. Although its popularity has waned in recent years, the 7&7 remains a classic highball that is appreciated for its simplicity and refreshing taste.
Recipe for the 7&7
Ingredients
- 1.5 oz Seagram’s Seven Crown Whiskey
- 6 oz lemon lime soda such as Sprite or 7up
Instructions
- Fill a highball glass with ice cubes.
- Pour in 1.5 ounces of Seagram's Seven Crown whiskey over the ice cubes, and then top off with 6 ounces of lemon lime soda.
- Stir gently to mix ingredients together and enjoy!
Glassware
The glassware typically used for a 7&7 cocktail is a highball glass. A highball glass is perfect for this classic contemporary cocktail, as it allows the ingredients to be easily stirred and also provides enough room for plenty of ice cubes.
The traditional 7&7 recipe calls for two parts Seagram’s® Seven Crown and one part lemon lime soda, so a 12 ounce highball glass should be enough to accommodate both ingredients. Highballs can also come in larger sizes such as 14 or 16 ounces, where more liquid can fit comfortably without overflowing out of the top.
Flavors
The 7&7 cocktail is a timeless contemporary classic. A blend of Seagram’s® Seven Crown whiskey, an American blend of seven different whiskeys, and fresh-squeezed lemon lime soda creates a smooth yet bold flavor profile with sweet and sour undertones.
The hint of citrus from the lemon lime soda provides balance to the robust notes from the whiskey. We also offer a variety of mixed drinks for those looking to experiment with new flavors.
The Perfect 7&7 offers something for everyone!
3 tips for Making Your Seven and Seven (7&7)
- Use a high-quality whiskey such as Seagram’s Seven Crown to ensure the best flavor in your 7&7 drink.
- Choose a light, refreshing lemon lime soda like Sprite or 7up to bring out the flavors of the whiskey without overpowering them.
- If desired, you can add a few drops of bitters to give your 7&7 an extra kick!
